In several of my articles, particularly those about communism, Russia and the West I used to write on how different American stereotypes about Russia are compared to the actual Russia as well as the other way around. What people choose to believe is far from reality.
Turns out I am not alone on that. I recently watched a video, comparing popularity of different songs in the US compare to the rest of the world. First, they made a list of most "American" songs: songs that were popular in the US but were not popular elsewhere. They followed by a second video about songs that were popular outside the US but somehow never managed to win Americans.
To make this objective, the organisers used the archival charts of the most popular song from the US and a selection of other countries. They aimed to find songs that topped the charts on one side of the Atlantic but ignored across the pond. Watch the full video on details. Before revealing the results, they offered a range of Youtubers from different countries to make a guess on what songs would top the charts.
The results did not confirm any stereotypes that people assume of the US and Europe. Before looking at data, youtubers speculated that songs acclaiming America, eagle screaming, gun blazing, like Born in the USA would become US only hits. That turned out not to be the case, the song did not even make top 10.
Most of the America only songs were rather quiet and timid even. They had rather simple melodies and lyrics about either about love or various identity issues peculiar to American life. As a European I never heard any of them. That said most of them sound too bland to appeal to me and I think other Europeans are of the same opinion.
Another distinct feature was presence of several Australian artists, that Australians themselves are not familiar with. I say that as a person who lived in Australia for two decades. Clearly Americans have some peculiar interest in Australia for some reason.
The overall winner however Carrie Underwood with Before He Cheats. Outside of the US most remember her as someone who sand on Trump's inauguration. That was also the first time I heard of her and immediately forget about her afterwards.
More surprises however came from songs that were loved by the world but ignored by Americans. A lot of it was so called Europop, German Boney M had most songs across several charts but, as far as I can remember, have not topped any of them. However, there were many songs from prominent American singers, including Hang Up by Madonna and Shut Up by Black Eyed Peas. Even King of Pop himself, Elvis Presley, managed to appear in one of the charts.
However, even among Europop, clearly America themed songs, such as Barbie Girl, somehow won hearts of Europeans but not Americans themselves. What happened to the stereotype of snobbish Europeans, turning noses away from anything American.
Here winner was Hung Up by Madonna. Isn't that as American as you can get? Al least in Europe we think that Madonna is like essence of Americanness. That nice unique melodic jingle makes it so memorable.
So, what can we take from all that aside from the fact that this disproves all the stereotypes?
Despite the stereotype of being eagle screaming, gun touting, Americans are actually very fond of simple quiet songs, sang by equally simple and plain people. If you look at these songs a little deeper, you can notice that many of these singers seems struggle singing, as if it's something they are not too comfortable talking about or something that holds a lot of meaning for them personally.
Combine this with rather plain melodies and it's clear that these songs are lyrics driven. It's the meaning behind these lyrics that make them popular in the US. Kind of like Kino and Victor Tsoi is for Russia. For Americans music is first of all a song and melody is secondary.
However, this meaning is lost to people outside of the US as culture and life differences makes it impossible to relate to what they sing about.
In contrast global favorites tend to have catchy melodies and memorable performance. You can hardly find a single song where melody have nothing memorable about it. If melody is not memorable it is not going to be remembered, as simple as that. Words and lyrics come secondary and often have to complement the melody rather than the other way around. Often lyrics have few easy to hear and remember phrases that get stuck in the brain and make people remember the song.
Europe and the world speak variety different languages. Words that make sense to some do not make any sense to others. However, a good catchy melody can be understood no matter what language you speak.
Another surprising thing is the fact that global favorites a lot stronger scream America than American own favorites. Americans themselves shy away from their Americanness while Europeans find playing Americacans to be the thing to do.
Almost like a quote from a Gothic King of Dark Ages: "Wealthy Goth plays Roman, poor Roman plays Goth." That means wealthy members of Gothic people liked adopt many aspects of Roman culture and tried to be as Roman as possible. In contrast poor Romans imitated Goth instead.
In our modern world lefty Americans adopt faux European culture to look fancy and sophisticated in the eyes of their American peers. In contrast European bands do not hesitate to sing in English, adopt American stereotypes and pretend they are Americans in their music videos. In both cases the stereotypes they imitate are far from reality of what each side of Atlantic is like. Europeans are not culturally left; Americans are not what they look like in Rednex music videos.
Another thing that stands out is that global favorites are more explicit that American ones. That not only applies to singer's appearance, but also to the lyrics and overall feel. Americans perhaps have certain reverence towards love, relationship, identity and some other things, not something the rest of the world feels the same about. When it comes to American songs that somehow missed out in American charts but made it globally, it is likely that they crossed certain taboos that exist in American society and thus were taken down. The rest of the world do not share these taboos however and embraced these songs instead.
Finally, another thing that world appreciate more than Americans is humor, particularly irony. Most of Europop is subtly ironic. These are songs that make you laugh, not touch your heart. That is how world loves it. That also means that creative music videos and overall interesting performance is important for the success of the whole.
This difference in music tastes that disprove rather than affirmed the stereotypes that people often repeat about Americans and the Europeans. Its Europeans who pretend they are eagle screaming, gun blazing, haystack fucking Americans. Americans instead pretend to be lefty leaning, accepting, politically correct Europeans. That is how world is.
As a bonus I will link some of the faux American music videos by European bands, Barbie Girl by Danish Aqua, Cotton Eye Joe by Swedish Rednex and America by German Rammstein. I am not sure if they were released in the US or not. Perhaps some might consider them offensive to American feelings. In a sense that they are watch me do stupid like an American. That is why they kept them in Europe. On the other hand, maybe European irony is subtle enough to avoid offending Americans, I wonder really. Watch these and judge for yourself.
There is more text below after these videos.
In Depth Analysis
Yesterday I left it at that, but overnight I thought about it again and decided that is not enough. Just saying what is popular and what isn't will not do much without analysing the reasons why this or that song worked or did not work either side of Atlantic.
I will begin with Hang Up by Madonna, normally her songs are popular on both sides of the pond, but this one is a clear outlier, being hot in Europe but ignored in the US. So, it cannot be explained with lack of exposure and such, something in the song repealed American viewers but not European ones.
After some pondering I concluded that is probably has something to do with feminism and objectifying women. Half of the music video shows Madonna shakes her ass on camera. In America being politically correct and morally upright matters a lot so such explicit exploitation of female body probably offended American sentiments and song failed in the US.
In Europe and Australia however, people find nothing wrong with objectifying females, those who do find it offensive are told to drink beer until they no longer think so. So, Hang Up did not offended anyone and song was a hit.
Now for the Before He Cheats by Carrie Underwood (did I remember her name correctly). This one is simple actually. Why would anyone find it acceptable when anyone vandalises your car and other belongings for any reason? Here world is united that such behavior is unacceptable and ignores the song that endorses it. As a non-American it more puzzling for me why Americans like this song?
Generally, Europe and the world, has a lot less tolerance towards wild female behavior. What is OK in the US will get women arrested or deported elsewhere, even in stereotypically wild countries like Australia, that actually not that wild at all. More details below.
American runner up was Higher by Creed. Here European stereotypes actually explain it. Europeans are much less religious that Americans so a religion inspired rock will not do well in Europe. Difference in Creed's popularity on different sides of the Atlantic proves that.
On the other hand, Imagine by John Lennon, anti-war British song, did poorly in the US because his vision of better world without war included no religion.
Another outlying song was Can't Get You Out of My Head by Kylie Minogue. Americans normally like Australian things but this song somehow was unpopular in the US despite being liked elsewhere across the globe. The reason for that is that in the US this song somehow got associated with gay culture despite the song not having any homosexual references in lyrics and is about heterosexual love.
In general, certain songs in the US somehow become so called gay anthems, despite nothing in their lyrics or artists suggest anything homosexual at all. That is part of American tendency towards identity politics/signalling. A lot of rather boring songs, that get no traction elsewhere, somehow become popular in the US because they become identity anthem of one or the other group. The rest of the world does not do that and instead listen to what sounds nice. That will also explain why Europop does poorly in the US as that too gets associated with gay culture.
A final note, while Europeans fooling around, pretending to be Americans in their music videos, Americans do it IRL, pretending to be Australians and by Australians, I mean Steve Irvin. Recently an American women got deported from Australia for kidnapping a Wombat's baby and filming it on camera. She probably imagined herself to be next Steve Irvin and thought it will be OK to do something like that in his country of origin. Turned out it was not. Just cause Steve Irvin did it does not mean its legal. Even if he did it, he followed certain rules and precautions, it was a show on camera, not a reality show.
Fundamentally however it's also a stereotype driven behavior where Americans assume that all Aussies are like Steve Irvin and wrestle with crocks daily. Most Australians will hardly touch any wildlife other than very peaceful Koalas, who are local favorites. It's because wildlife here sometimes dangerous that we do not touch them, just in case to be safe.
I will live it at that at least for now, maybe I will think of more to add later. I analysed some of the songs, but not all of them. So, I recommend watching full videos, linked in the very beginning of the article. I will link them again here: one and two. You will be able to see for yourself what works and what not.
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