Yesterday I wrote an article about songs that made it on one side of Atlantic but somehow failed on the other. I made some conclusions, but time was limited and could not say all I wanted to. Overnight I thought about it again and decided that is not enough and even somewhat misleading. More has to be said to make the differences between Americans and the rest of the World clearer. Just saying what is popular and what isn't will not do much without analysing the reasons why this or that song worked or did not work either side of Atlantic.
I will begin with Hang Up by Madonna, normally her songs are popular on both sides of the pond, but this one is a clear outlier, being hot in Europe but ignored in the US. So, it cannot be explained with lack of exposure and such, something in the song repealed American viewers but not European ones.
After some pondering I concluded that is probably has something to do with feminism and objectifying women. Half of the music video shows Madonna shakes her ass on camera. In America being politically correct and morally upright matters a lot so such explicit exploitation of female body probably offended American sentiments and song failed in the US.
In Europe and Australia however, people find nothing wrong with objectifying females, those who do find it offensive are told to drink beer until they no longer think so. So, Hang Up did not offended anyone and song was a hit.
Now for the Before He Cheats by Carrie Underwood (did I remember her name correctly). This one is simple actually. Why would anyone find it acceptable when anyone vandalises your car and other belongings for any reason? Here world is united that such behavior is unacceptable and ignores the song that endorses it. As a non-American it more puzzling for me why Americans like this song?
Generally, Europe and the world, has a lot less tolerance towards wild female behavior. What is OK in the US will get women arrested or deported elsewhere, even in stereotypically wild countries like Australia, that actually not that wild at all. More details below.
American runner up was Higher by Creed. Here European stereotypes actually explain it. Europeans are much less religious that Americans so a religion inspired rock will not do well in Europe. Difference in Creed's popularity on different sides of the Atlantic proves that.
On the other hand, Imagine by John Lennon, anti-war British song, did poorly in the US because his vision of better world without war included no religion.
Another outlying song was Can't Get You Out of My Head by Kylie Minogue. Americans normally like Australian things but this song somehow was unpopular in the US despite being liked elsewhere across the globe. The reason for that is that in the US this song somehow got associated with gay culture despite the song not having any homosexual references in lyrics and is about heterosexual love.
In general, certain songs in the US somehow become so called gay anthems, despite nothing in their lyrics or artists suggest anything homosexual at all. That is part of American tendency towards identity politics/signalling. A lot of rather boring songs, that get no traction elsewhere, somehow become popular in the US because they become identity anthem of one or the other group. The rest of the world does not do that and instead listen to what sounds nice. That will also explain why Europop does poorly in the US as that too gets associated with gay culture.
A final note, while Europeans fooling around, pretending to be Americans in their music videos, Americans do it IRL, pretending to be Australians and by Australians, I mean Steve Irvin. Recently an American women got deported from Australia for kidnapping a Wombat's baby and filming it on camera. She probably imagined herself to be next Steve Irvin and thought it will be OK to do something like that in his country of origin. Turned out it was not. Just cause Steve Irvin did it does not mean its legal. Even if he did it, he followed certain rules and precautions, it was a show on camera, not a reality show.
Fundamentally however it's also a stereotype driven behavior where Americans assume that all Aussies are like Steve Irvin and wrestle with crocks daily. Most Australians will hardly touch any wildlife other than very peaceful Koalas, who are local favorites. It's because wildlife here sometimes dangerous that we do not touch them, just in case to be safe.
I will live it at that at least for now, maybe I will think of more to add later. I analysed some of the songs, but not all of them. So, I recommend watching full videos, linked in the very beginning of the article. I will link them again here: one and two. You will be able to see for yourself what works and what not.
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