Back when I still posted on MAL, I occasionally talked why anime is aimed either at men or women. Small titbits here and there allowed a glance at how it all works. Despite that I never wrote a full article explaining this topic in great details.
Monikers such as Shojo, Josei, Seinen or Shonen are not just weird Japanese genre system (demographic to be precise), they are important to understand how each individual title is created and functions. Despite that most Western anime fans either ignore demographics altogether or treat them as mere curiosity, irrelevant to the title's value. This attitude misses important aspect of anime.
As much as some within anime community dislike the idea of segregating anime by gender, it does matter as much as segregating toilets by gender. In this article I will explain why.
To begin with we need to talk about people who consume anime. They terms like otaku and fujoshi are used in Japan to describe them. The former is loved by western fans and some use it proudly. The latter is however something that many western fans find offensive and argue about on forums. Word otaku does not mean anything particularly offensive, but that is because its somewhat of an ephemism, to avoid offending the consumers of the media. Word fujoshi however does give a better idea what who anime is made for. A 'rotten woman'. Anime is for rotten people. Not something a fan of the media would be willing to just swallow, but I will explain what it really means, it will make sence in the end.
So who are these 'rotten people' (otaku if you like) and why anime is made for them specifically. To put it simply, incels (and femcels). In every generation, there are some people who just cannot find themselves someone they like. Some because they are very unattractive to the opposite gender and everyone rejects them. Others, like me, because they have too high standards for the potential mate and reject everyone themselves, hoping for some prince on a white stallion or a pure as angel or unicorn girl. Regardless of their reasons, people like that end up being alone by the end of their youth. With more disposable income and free time, than their married peers who have family to support, kids to raise and spouse to deal with, these 'rotten people' are prime target demographic for the entertainment industry. That is why anime is made for otaku, they have time to watch, money to buy DVDs and merch and thus can support the industry like no other group can.
Now that we figured out who is the target audience, we need to figure out what they like so that we can make a show that they all will like, will be instant hit and make us gazillions of money. At times otaku interests can be diverse, so variety of shows may work for one or another reason. Every so often you will find a rare groundbreaking show with revolutionary plot, visuals or something else. Sometimes you will find something experimental that does not neatly fit into one or another category.
However the biggest winner is of course love. All these otakus, rejected by the opposite gender, still long for someone they dream of, a guy or a girl of their dreams. Anime industry both can and does offer them this dream. Their very own prince or angel of their dreams. Yes a 2D one, drawn on a piece of paper or PC, but no less lovable, no less desirable. You can read manga about them, watch anime, then buy posters, body pillows and other merch. They will always be there for you and their other copies for their other fans. Maybe its silly, sometimes even anime industry self-consciously makes fun of it, yet it works and it drives the wheels of the industry, making otaku happy, artists and writers paid.
Generally Japanese people are more self-aware of the whole attraction mechanics, not just in anime but in life in general. People better understand what appeals or not to others. In the West, where Christianity long supressed any talk about attraction, people are for the most part unaware of emotions that make them like this or that, either in media or in people around them.
So what any of that has to do with demographics that divide manga and anime? Its simple, if you draw a love story about the perfect flawless couple, where he is prince of every girl's dreams and she is no less perfect that he is, then otaku might find that unrelatable. Looking at the perfect character of their own gender might remind them of their own shortcomings in attraction department. Would a solution be then making them realistic, true to how actually otakus are? Hardly, otakus are otakus because they are unattractive, no one will love such true to life characters. So what to do then?
Simple. Make them gender based. For male audiences you pair a realistic otaku with a girl or girls of men's dreams and for female one you pair a fujoshi with a bad boy or/and prince of every girl's dreams. Just like that anime can make dreams come true, a rotten to the core character whom no one in their sane mind will even talk to, much less date, somehow lands the perfect lover. Dreams come true in anime world. These dreams are illusions but there is nothing wrong with enjoying some dreams. We are all adults here, we can tell fiction from reality, can we?
Talking to some people on MAL made me question that last part. A lot of people there seems unable to distinguish fiction from reality. People praise shows like Cowboy Bebop or Samurai Champloo as some groundbreaking revelation, failing to realise its just a simple josei show, that pairs a fujoshi with a badass guy of her dreams. A simple truth really. Yet if you tell it to people on MAL, many will argue back, claiming what not. Eventually they will ban you, believing you to be a troll. They cannot ban me on this blog though, so I write it here now.
The truth is, no real-life man will ever love someone like Faye Valentine or Fuu from Champloo. You cannot spell fujoshi without Fuu, I bet that is how they came up with her name. Just like no girl can love someone like Yukinari from Girls Bravo, Takaaki from to Heart 2 or some other average harem show protagonist. These characters were created as self-insert for the fans. Faye Valentine and Fuu for fujoshi (female fans (femcels)) and Yukinari for male ones. Real life Mugen, Jin or Spike Spiegel will never look at someone like Faye or Fuu, just like real life Miharu Sena Kanaka will not look at Yukinari. That is how it is, how it works. The truth some try so hard to deny.
If you pay attention, you will notice that the rest of the show is created to cater to that same illusion. Yukinari constantly wins in female attraction over, Fukuyama, the guy 100% of real life girls will find more attractive. Its the same for Faye and Fuu, they are Yukinari of their respective shows, no real life man will ever find someone like that attractive.
Real life Mugen or Spike will much prefer Miharu and not Faye or Fuu. Meanwhile real life Yukinari, Takaaki, Faye and Fuu spam MAL and will never get to date anyone unless they see through illusion.
In conclusion I would like to add some takeaways, one can make from the information above.
One can use anime to understand what opposite gender finds attractive, but you have to be smart about it. Watch shows for opposite demographics to see what they find attractive. I myself once checked out Kaichou wa Maid Sama, after I saw a girl posting on old AnimeCrazy how much she loves Usui from that show and how much she dreams he was real. A few chapters of manga gave me pretty good idea what this Usui is all about. Here I am telling you how I acquired my devilish charm.
Its somewhat harder for girls as harem shows have several females, who are different from each other because men do not all agree on what they find attractive in women, thus necessitating creators to make harems for their male-self insert characters. Still there are but finite number types in each harems, they call them -dere, like tsundere or dandere. There are but around 5 distinct types and the rest are variations.
Second takeaway is the fact that 2D world is in fact more perfect than real life. Some might say otaku are losers who fail to get laid, but are they really? Otakus have more time and disposable income compared to their married peers. They do not have to deal with annoying spose or kids. Married people are slaves to their families, otaku are free to indulge our dreams. And what do they get for all their efforts? An insufferable wife, one better off without? Kids who are probably not even theirs as their wife likely cheated on them? Lifetime of slaving to support all that?
If anything, looking at real life makes me angry. Noisy kids, ugly, selfish women who do not deserve husbands they have. Idiots and paid Putin trolls spamming X and reddit. Bun hair maybe mostly thing of the past, but broccoli hair is new ugly trend, this time for guys. There is no money to spend on fun and tasty things, no luxury, no indulgence, no laid back no worries attitude. Where is that extra shrimp (prawn) on the barbie? Instead, there are Christian wowser morons preaching work-a-holism and other right-wing idiotism, or same wowser Christian morons disguised as woke left, preaching even more idiotism like veganism and BLM. Prices went up because of degenerate Putin and his war, and everything is too expensive. Wowsers destroyed all that was ever good about life.
With life like that its no wonder that you would want to indulge oneself into a sweet dream to avoid looking at ugly mess wowser boomers have created. Anime, video games and pictures from places like Maldives and Bora Bora are your best friends.
On this somber note I will end this article. With the help of anime, you can get someone to love you, but do you really want them? Most likely they will never be as good as fiction is. And soon we will be able to program robo-waifu to be as perfect as most moe anime girl, like Miharu Sena Kanaka or Iris Freja or Yui Hirasawa or maybe even CC.





