Original characters are just that good to main, so people want them again and again. They just fit likable stereotypes, so people instantly like them.
Amazon is sporty fit girl who hits gym. Xena Warrior Princess for you to main.
Sorceress is nerdy frail moe girl. Anime goes Brr. She is cute, men love girls like her. She is favorite player's class for reason.
Barbarian is big and strong tough guy, they even made a game specifically about him, called God of War. Girls love him. He has felt of power about him.
Necromancer has dark powers over death itself together with sophistication and class. Nietzsche's Will to Power, as well as Goth and Emo feel. Choice of people who want to have power over others and an army of minions.
Paladin is moral holy warrior. Choice of all these moralistic people who believe in God and fighting evil.
Druid is hippy who loves pets. All dog owners, nature lovers and ecology activists will be happy.
Assassin is dark and mysterious women who fights with cool (if impractical) wrist blades.
These just appeal to stereotypes people like.
No other game managed to get classes this right, including D3. For example, WitchDoc is Necro without class and eerie dark powers, so no one wants to main him. Sorc is not as nerdy as in D2. Assassin has neither Xena Warrior Princess fell, nor much of the original's exposed hips. Not to mention whole sexualization was toned down.
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