Lotus and Colin Chapman
It's been a long time since Lotus and its founder, Colin Chapman, raced in F1. Most fans have no idea how much impact they had on the sport, which is a shame. Because it would be an exaggeration to say that without Chapman, F1 would have been about as famous as regional carting races. Here is why...
Back in 50s and 60s F1 was but a gentlemen's pastime. A somewhat well-off people with passion for racing would buy a racing car and enter the sport as a private team. McLaren and Brabham all begun this way and there were many more like them. It was a rule, not an exception. If anything, Ferrari that hired races like modern teams do was an exception. There was no big money, huge R&D departments staffed with countless top of the class engineers, wind tunnels, motorhomes, multimillion deals and such. Just a bunch of enthusiasts with enough money to afford a car and to travel around the globe with it. Some of this spirit still lives in F1, that is why racers who started out in carting like Verstappen and Leclerc still do well in this sport.
The man who changed it all was Colin Chapman, and he did it used tobacco money. Back in the days governments of various countries were cracking down on tobacco advertisement. A multi-billion industry was deprived of conventional ways to promote its products like billboards, TV commercials and such. The law however did not say anything about less conventional ones, like an F1 car for example. Colin Chapman figured this and made a first in sport sponsorship deal to paint his car in Golden Leaf cigarette livery. First race in Silverstone went badly for the deal as authorities insisted he remove the livery as it violated the law. However, F1 is an international event and tobacco advertisement laws vary from country to country, what was a violation in UK was still OK elsewhere back them. What's more the races in these foreign countries would still be broadcasted on British television and British public will stare for 2 hours straight on his "moving billboards", coloured in Golden Leaf livery. Big tobacco companies like Phillip Morris and BAT were willing to pay nearly any money to use this advertisement loophole and Colin Chapman together with other F1 bosses fully exploited this golden opportunity. This influx of easy tobacco money eventually turned F1 into the super expensive event we know today.
However, Colin Chapman was not just a shrewd businessman who wanted to become a richest man in the world. At heart he was an engineer and he used this newly found tobacco fortune to fully indulge his engineering passion. Gone were the days of using of the shelf technology, tobacco money could afford Chapman and other engineers all sorts of rare materials and even rocket technology used in space programs. Rocket fuel, expensive lightweight alloys, complex electronics, computer tech. F1 became the hotbed of all sorts of technological innovations. Chapman himself is most famous for his ground effect cars, but he invented other things too, like a monocoque body and sturts.
Colin Chapman was not the only innovator in the sport; he inspired many other people with passion for engineering to join F1 and use the tobacco money to invent all sorts of advance technologies. Above mentioned Adrian Newey, Paul Bernard, Nick Fry, Patrick Head, Harvey Pothelwhite and many others followed in his footsteps and used the generous tobacco money to innovate and build ever so faster and advance F1 cars that have become almost rocket ships on wheels. Some of these innovations later made their way into road cars as well.
Colin Chapman and his Lotus team are forgotten heroes who had more impact on F1 and even the broader world as we know it than many people realise.
Brabham and Bernie Ecclestone
[continue later]
No comments:
Post a Comment